I'M ROBERTO. THE GUY BEHIND THE ROB TONY.

I’m an independent graphic designer and the person behind The Rob Tony. I specialize in brand identity, packaging and web design, working primarily with restaurants, startups and consumer brands.

¡ES LO BELLO! (IT’S THE BEAUTIFUL!)

Tireless tinkerer, graphic designer with 13+ years of experience, pedalboard builder, guitarist and wannabe bass player, traveler, daydreamer, doing my best not to overthink, insomniac.

WHO AM I?

Jesus follower, husband, father, designer, musician, chef, and probably the worst at explaining how a nuclear reactor works. I enjoy making things happen, recording myself playing guitar every once in a while, and occasionally cooking some of the most amazing dishes my wife has ever tried.

My love for design started in high school when I casually began drawing cars (back when Need for Speed was a thing) instead of listening to class. Those drawings eventually turned into a graphic design career spanning more than 13 years, leading me through web design, product and print design, packaging, and eventually to the work I enjoy most: brand identity and branding.

Today, I work with restaurants, startups and consumer brands on everything from new identities and packaging to websites and broader visual systems.

I’ve been fortunate enough to surround myself with inspiring people and discover incredible individuals on my socials. I’m a firm believer that inspiration must find you working, and that perfection gets in the way of good.

I stand for the little guy, serve those I can, love individuals with different opinions (even though they’re wrong), and share my knowledge with anyone who’d like to listen.

If you ever find yourself in need of a killer turkey recipe, hit me up!